Digital marketing refers to the promotion of products, services, or brands using electronic devices or the Internet. It encompasses a wide range of tactics and channels to reach and engage with potential customers online.
It allows businesses to target specific demographics, track campaign performance in real-time, reach a global audience, and often offers more cost-effective solutions compared to traditional marketing methods. It’s a dynamic and evolving field that requires staying updated with the latest trends, algorithms, and technologies to stay competitive in the digital landscape.
“In today’s markets, businesses simply cannot afford to overlook the importance of having a digital marketing strategy.”
Digital marketing allows businesses to reach wider and more diverse audiences compared to traditional marketing methods. It offers sophisticated targeting options that enable a business to tailor their marketing messages to specific audiences based on their interests, behaviours and locations and directed to those who are more likely to be interested in the products or services being offered.
Compared to traditional methods, digital marketing and the use of different channels and media such as social media, email marketing and search engine marketing gives a business instant access to tracking tools to measure the performance of their campaigns in real-time letting them evaluate the effectiveness of their efforts, adjust, optimise, and scale based on real-time data.
Consumers have a wide choice of options and businesses need to look to opportunities to engage with their audiences in a meaningful way in order to gain their trust and build brand reputation. Social media, email, and websites allow businesses to interact with customers in real-time, address their needs and concerns promptly, and provide personalized experiences that foster loyalty and advocacy.
Whether you’re a seasoned marketer or just starting out, this is your chance to gain invaluable insights, practical tips, and hands-on experience that will propel your career forward.
Ever wondered what the terms; buyer’s journey, SMART goals refer to, and why you should research and develop personas. Learn how to use the tools for running and measuring social media ads.
Learn why segmentation is crucial for optimising email marketing campaigns by tailoring content to specific audience segments. Writing the content that your audience demand, using keywords effectively and making that content visible to search engines with titles and description lines that people just can’t resist clicking.
Optimising websites, checking website speed and ensuring that users can easily navigate your website with ease. Understand crawling, indexing and ranking and how to optimise your website content.
Learn how to craft a digital marketing strategy, analysing target audiences, selecting appropriate digital channels, and developing tactics to achieve specific business objectives.
To start your learning journey, the Certified Digital Marketing Professional course, is an online programme from The Digital Marketing Institute, in Platinum partnership with Cenit College and SOLAS eCollege.
Cenit College runs and supports this programme in Ireland on behalf of SOLAS eCollege, an initiative of the government of Ireland. To learn more about how to enrol, please visit their website. The course is free to sign up if you are an Irish resident with a PPS number.
This course is 20 weeks in duration, with the flexibility to accommodate your busy schedule allowing you to learn at your own pace and in your own time.
